I’ve killed it. I should’ve done that about six years ago. Here’s what I said on the TR website.

Perhaps the end of this endeavor warrants a bit more elegance, but I see no reason to suddenly start devoting time to the endeavor at the moment I’m choosing to officially announce that it is no more.

If you listened to Toastie Radio, I thank you for listening and hope you enjoyed it. I’m sorry it will no longer be available for you, but there weren’t that many of you, and I wasn’t spending anytime on it. With all of the music services out there that enable you to create a personalized playlist without even owning the music, there’s little need to tune in to conventional streaming radio.

I just started doing this back in the winter of 2002 because I wanted to listen to my MP3s at work without having to load them in multiple places. I discovered that, by broadcasting my playlist out to the internet, others would tune in as well. At times over the past 6 1/2 years, there have been 30 or 40 listeners actually listening concurrently, not just stream-ripping. There was some gratification in that, fleeting as it was.

The fact is, there’s only a tiny segment of people who actually like the music that I like, and, of those, very few would have ever thought to look for a Shoutcast radio stream.

Toastie Radio has been an expense. For quite awhile, it’s been an expense with no return on the investment. I don’t mean monetary gratification; it simply hasn’t given me any sense of fulfillment beyond the two or three remaining loyal listeners I might have had.

It is not easy to come to this decision. Toastie Radio was a big part of my life for awhile. I never gave it enough attention. Most of my plans for it were never realized. And so it was failure for me. And so it goes.