Due to several years of low ratings and undisclosed backstage conflicts, The Toastie Show has been canceled. Producers say that, while they knew the show would always be a tough sell to mainstream audiences, they had hoped it would generate a cult following. Rumors abound that the show’s star, Toastie, was increasingly unhappy with the direction the writers had taken his character. One writer complained, “I don’t know what the hell Toastie is bitching about. If anything, his character has remained exactly the same as it was on Day One”. And that, say some critics, is ultimately what has led to The Toastie Show’s demise. For more than half of its run, the show billed itself as “Toastie Versus The Volcano”, a clear attempt to appeal to audiences who loved the early 1990s Tom Hanks vehicle of a similar title. “But nobody saw that damn movie!” exclaimed one of the disgruntled Toastie Show producers.
Viewers are left scratching their heads. “It’s like, it was on one day, and then, like, it wasn’t. There was a lot of depressing shit, but it was alright, I guess,” said one frequent viewer. “He could be funny sometimes, but then he’d get all serious about shit like Iraq, and I’d be like, WTF? Just show me pictures of your pussycats!”
Robert Thompson, professor of media studies at Syracuse University, says that viewers were often left confused by what The Toastie Show was all about. “Is this supposed to be funny? Is this political commentary? Is it a really bad dating reality show? Even the most loyal of fans were baffled by the lack of continuity between episodes”.
Others point to the show’s tendency to introduce promising characters, only to abruptly pull them from the landscape. Most recently, fans were abuzz over the new character M. “She could’ve added a lot to the show. But she’s here, then she’s gone. What was the point?” said one viewer, who admits she was growing inpatient with the show and probably would’ve stopped watching anyway.
Toastie, whose real name is Dave, could not be reached for comment. One fan reports that Toastie emailed her and said, “I’m just gonna go home now and sleep with my cats”. Toastie has two cats, a ten-year-old gray and white shorthaired boy named Aremid and a nine-year-old tabby girl, Zellouisa. The cats were frequent fodder for material on the show. Even those closest to the star aren’t sure what his plans are now. One source who did not wish to be identified said, “I think Toastie just needs a break from all of this. I think he’ll be back. I’m not sure when, but we haven’t seen the last of him”.